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Small shops plan to upstage the malls this shopping season

Watty Brooks Hall, the owner of the Brooks Collection, plans to keep her iPhone charged and ready for more FaceTime calls this holiday shopping season.

Her Collierville, Tennessee, gift shop introduced virtual shopping for consumers who don't feel comfortable coming inside but want to see the pottery, gifts and homewares up close. Hall also plans to post more photos on Instagram and Facebook, where engagement has been up since the pandemic took hold.

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    Original URL: https://www.afr.com/companies/retail/small-shops-plan-to-upstage-the-malls-this-shopping-season-20201013-p564or