Why retailers will need to cater to ‘sexy 70-year-olds’
The Intergenerational Report provides food for thought for retailers, which face an ageing population, slower population growth and the impact of climate change.
Few retail leaders would have had time during profit season to read Treasury’s 2023 Intergenerational Report, but for those with an eye on the long-term future for the retail sector, the 276-page report will be thought-provoking.
Given the pace of change in retail over the past 20 years, it’s impossible to predict accurately what the sector will look like in 20 years, let alone the 40 years covered by the report, which looks at the forces that will shape the economy out to 2063.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
