Quadrant Private Equity has hired boutique investment bank Houlihan Lokey to oversee a strategic review of its fast-growing premium pet food business, which may recommend a sale to capitalise on big-ticket valuations for fast-growing pet brands.

Prime100 is a vet-backed, single-protein fresh food product for dogs with food sensitivities. It makes products such as air-dried beef with carrots, slow-cooked salmon with pumpkin, and kangaroo treats.