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Premier Investments blames Brexit as Smiggle sales growth slows

Sue Mitchell
Sue MitchellColumnist

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Key Points

  • Smiggle sales grew just 4.7 per cent in the January half
  • Just Jeans sales rose 14.3 per cent
  • Peter Alexander was the star perfomer, growing sales 14.1 per cent

Premier Investments is attempting to convince investors that Smiggle's days of strong sales and earnings growth have not come to an end, even though Brexit has blunted growth in the kids stationery brand's biggest market.

Premier Investments chief Mark McInnes has blamed "disastrous" retail trading conditions ahead of Britain's exit from the European Union for a sharp slowdown in Smiggle sales in the first half of 2019.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/premier-investments-blames-brexit-as-smiggle-sales-growth-slows-20190321-p5169h