Peter Stevens Motorcycles, one of the biggest motorcycle retailers in Australia, has become the latest victim of sluggish consumer demand, calling in the administrators to leave hundreds of jobs in limbo.
The group, which has been operating for more than five decades, represents eight of the top 12 selling motorcycle brands in Australia, including Harley-Davidson, Yamaha, BRP, Ducati and Triumph. It has 15 dealerships across Victoria, New South Wales, South Australia and Western Australia, annual turnover of about $250 million and 400 staff.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
