Luxury fashion retailer OrotonGroup, backed by fund manager Will Vicars, is investing in technology and data infrastructure to reap more online sales and move away from heavy reliance on retail stores.
Oroton sales rose 16 per cent over fiscal 2021, but its bottom line fell into the red due to investing in a new point of sales management system.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
