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Noshu Foods eyes $4b opportunity in low sugar snacks

Carrie LaFrenz
Carrie LaFrenzSenior reporter
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Food technology and innovator Noshu Foods, which makes low sugar snacks like cake mix and bars, is working with new Melbourne advisory firm Sayers Group to consider a fresh capital injection to help accelerate growth plans in a fast-growing sector.

The food technology group has created a “bank of IP” over the past decade to create products with significantly reduced sugar such as doughnuts, low-carb indulgence bars, nut bars, and pancake and cookie mix. Last month, it launched chocolate-based confectionery.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/noshu-foods-taking-on-giants-in-low-sugar-push-20221020-p5brk1