Retail investment firm Alquemie Group and The Walt Disney Company are rolling out their National Geographic adventure apparel stores, shrugging off the shaky consumer environment.
A year on from penning a licensing deal, the legendary 135-year-old company known for its magazine and black and yellow rectangle brand is opening its first bricks and mortar site at Melbourne Central on Saturday, and online from Tuesday. Shops will be fitted with floor to ceiling LED screens.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
