Online retailer Kogan.com was a bellwether for the volatile times in the broader retailing sector over the past three years.
It reached superstar status in late 2020, in the first year of the pandemic, when the stock soared above $25 as lockdowns and restrictions meant shoppers had no choice but to buy through e-commerce channels.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
