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Wittner poised for rescue by retailer behind Jo Mercer, Novo Shoes

Carrie LaFrenz

Wittner, the women’s boot retailer founded more than a century ago that collapsed in April, is set to be saved after the owner of the Novo Shoes and Jo Mercer brands emerged as a potential buyer on Friday.

The 113-year-old brand, which began as Australia’s first mail-order footwear business, fell into administration after a sales slump and higher costs. The company had been owned by Hilco Capital, a British distressed assets investor that earlier this year acquired the Cue Clothing business.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/jo-mercer-owner-poised-to-save-collapsed-shoe-retailer-wittner-20250613-p5m77r