Jeff Bezos-backed NotCo aims to shake up Australian plant-based food
NotCo, a plant-based food and milk company backed by shareholders including Amazon founder Jeff Bezos, tennis star Roger Federer and Formula One champion Lewis Hamilton, aims to replicate in Australia the fast growth it has achieved in the United States.
Chief executive Matias Muchnick said sales globally had tripled in the past 12 months after an expansion from its home base in South America, with the group’s plant-based milk, burgers and chicken products in more than 10,000 stores in North America.
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