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JB Hi-Fi profit soars as consumers shift from WFH to entertainment

Sue Mitchell
Sue MitchellColumnist

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Consumers have switched from setting up their home offices to keeping themselves and their families entertained during lockdowns, underpinning demand for consumer electronics and setting the scene for another strong year for JB Hi-Fi.

Analysts are upgrading 2022 sales and profit forecasts for Australia’s largest consumer electronics retailer after JB Hi-Fi forecast its eighth consecutive year of record sales and profits.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/jb-hi-fi-profit-to-soar-more-than-60pc-despite-weak-june-quarter-20210720-p58b7d