Inside the battle over Endeavour – and the future of Dan Murphy’s

The liquor retailing giant says it is only adapting to major shifts in consumer habits, not abandoning the big box “category killers” that made it so popular.

Simon EvansSenior reporter

Oct 6, 2023 – 3.00pm

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Late last month, Agi Pfeiffer-Smith found herself in the midst of an epic stoush – between the company she works for, Endeavour, and its largest shareholder, the billionaire publican Bruce Mathieson.

Mathieson, who controls some 15 per cent of the hotels and liquor chain business, is pushing for ex-Woolworths executive Bill Wavish to join the company’s board, having identified poor performance – at Dan Murphy’s.

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Simon EvansSenior reporterSimon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide.