Having spent the early years of his career writing code to underpin the systems at investment banks UBS and Barclays, Warwick Groves and his entrepreneurial wife, Carla, have built an online business that is taking on the world from Adelaide.

After seeing the fuss made at a wedding in Sydney a decade ago, where guests were scrambling to share hundreds of photos snapped on myriad phones throughout the day, they reckoned a tech platform to keep everything in one place was a lucrative gap to be filled.