Half-priced detergent every few weeks? Shoppers can smell a rat
Deep food and grocery discounts have become increasingly popular with consumers, but the cost is unfairly borne by suppliers, prompting calls for change.
Consumers are changing their food and grocery shopping habits to better manage budgets during this cost-of-living crunch.
Cash-strapped shoppers are comparing prices between supermarkets, buying more house brands, trading down to cheaper national brands, and preparing more food at home rather than eating out.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
