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Sue Mitchell

Half-priced detergent every few weeks? Shoppers can smell a rat

Deep food and grocery discounts have become increasingly popular with consumers, but the cost is unfairly borne by suppliers, prompting calls for change.

Sue MitchellColumnist
Updated

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Consumers are changing their food and grocery shopping habits to better manage budgets during this cost-of-living crunch.

Cash-strapped shoppers are comparing prices between supermarkets, buying more house brands, trading down to cheaper national brands, and preparing more food at home rather than eating out.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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