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'Everyone is going for it': COVID creates a new online shopper

Carrie LaFrenz
Carrie LaFrenzSenior reporter

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As consumers cocooned themselves in their homes amid the COVID-19 crisis, online shopping surged bringing much needed cash for retailers, who said a new generation of shopper was born.

During the lockdown in April alone, Australia Post said more than 200,000 consumers started shopping online for the first time, and 1 million more people are shopping online each week compared with the average in 2019.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/everyone-is-going-for-it-covid-creates-a-new-online-shopper-20200625-p5560s