Coles is aggressively reducing the number of products on its shelves in a shift that could hurt suppliers but lead to higher profits for the retail giant.
The country’s second-largest supermarket chain has quietly been working with consultants at Bain for months and wants to cut its range by at least 10 per cent in the hope of higher sales for those lines left on the shelf.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
