Cettire, the fast-growing luxury goods marketplace, has quietly entered the Chinese market at the same time as competitors, including Richemont-owned Yoox Net-a-Porter, pull out to focus on more profitable regions.
Cettire historically has partnered with the Chinese e-commerce group JD.com, but flagged the launch of its platform in the country earlier this year. In April, Cettire chief executive Dean Mintz said the company would enter the market before June 30.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
