China’s 15th Single’s Day shopping event may have ended with a sputter, but Australian products from vitamins to infant formula are still hot sellers with shoppers, taking out the top spot in several health and wellness categories.

Alibaba Group, the e-commerce giant behind the world’s biggest shopping festival, achieved year-on-year sales growth at the event, which finished on Saturday, but has declined to release its gross merchandise value, a measure of turnover. Rival JD.com reported record orders, without providing specific numbers.