Amazon’s Temu copycat to fuel mindless Australian consumerism
The e-tailing giant’s “Haul” shopfront – an answer to cheap marketplaces that’s now on a US trial before an Australian launch – is feeding a growing subculture of over-shopping.
In mid-November, as US election post-mortems focused on inflation worries and the holiday shopping season began to pick up steam, Amazon introduced a new storefront.
Known as Amazon Haul, and currently available only on the app and in the United States, it promises “a place to discover even more affordable fashion, home, lifestyle, electronics and other products with ultralow prices”. Everything on the site is $US20 or less. One long-sleeved emerald-green stretch velvet minidress is $US12.99; opaque purple tights are $US3.99; and a cherry-red elastic belt is $US1.99.
