Amazon is quietly turning into a major rival for Coles and Woolworths

Goldman Sachs estimates it is now the second-largest online retailer in Australia, but sales are still a fraction of the big supermarkets. Will that change?

Amazon has a number of large distribution centres and hopes to be able to do same-day delivery in every major city by 2026. Dominic Lorrimer

Carrie LaFrenzSenior reporter

Updated Dec 4, 2024 – 10.19am, first published at Nov 25, 2024 – 5.00am

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Krechelle Carter runs a busy household in the southern suburbs of Adelaide. As a mother of six, every dollar counts. Last year, she turned to Amazon – the American online retailer best known for books and electronics – for toilet paper and dishwashing liquid.

For families such as the Carters, it has become a go-to destination for bargains on basic grocery items.

clarification —

This article has been updated to attribute some of Amazon’s capital expenditure figures to Goldman Sachs research.

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Carrie LaFrenzSenior reporterCarrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club.