They have 31m followers - but you’ve never heard of these YouTube superstars
Bounce Patrol has more followers than Beyonce, operates out of a quiet Melbourne street, and is helping YouTube transform from the home of DIY videos to a major TV broadcaster.
They are (arguably) bigger than Beyonce, The Beatles or Indian Prime Minister Narendra Modi, and reach 60 million different people every month with children’s hit Baby Shark, nursery rhymes and their own songs. Yet somehow, Bounce Patrol flies under the radar.
Working with a green screen out of an unassuming brick building in south-east Melbourne, the five members of the children’s performance group would be instantly recognisable to many Australians aged between about two and four.
Sam Buckingham-JonesMedia and marketing reporterSam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
