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Who killed the social media ad boom?

A decade-long era of breakneck growth in social media advertising has come to an abrupt halt. Inflation, further industry disruption and a privacy crackdown are the main causes.

London | As the blame game began in Silicon Valley, Meta founder Mark Zuckerberg and Alphabet chief executive Sundar Pichai used earnings calls last week to point to the unmistakable storm clouds gathering over the global economy.

But the most striking signs of weakness have concentrated on social media platforms.

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Financial Times

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    Original URL: https://www.afr.com/companies/media-and-marketing/who-killed-the-social-media-ad-boom-20221030-p5bu3r