Australian culture, including our larrikin sensibility, will be the key selling point to travellers from the United States, United Kingdom and China in Tourism Australia's latest push to bring holiday-goers to our shores.
The new $38 million campaign will continue on Tourism Australia's There's Nothing Like Australia series with a new campaign under the slogan Come Live our Philausophy.
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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
