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What the bloody hell is 'Philausophy'? Ask Tourism Australia

Max Mason
Max MasonSenior courts and crime reporter
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Australian culture, including our larrikin sensibility, will be the key selling point to travellers from the United States, United Kingdom and China in Tourism Australia's latest push to bring holiday-goers to our shores.

The new $38 million campaign will continue on Tourism Australia's There's Nothing Like Australia series with a new campaign under the slogan Come Live our Philausophy.

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Max Mason covers financial crime, courts and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
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    Original URL: https://www.afr.com/companies/media-and-marketing/what-the-bloody-hell-is-philausophy-ask-tourism-australia-20191028-p534vd