What the bloody hell is 'Philausophy'? Ask Tourism Australia
Max MasonSenior reporter
Australian culture, including our larrikin sensibility, will be the key selling point to travellers from the United States, United Kingdom and China in Tourism Australia's latest push to bring holiday-goers to our shores.
The new $38 million campaign will continue on Tourism Australia's There's Nothing Like Australia series with a new campaign under the slogan Come Live our Philausophy.
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