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‘We’re always negotiating’: The NRL approach to media deal-making

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The NRL will be forced to offer an enhanced product if it wants more money from pay-TV broadcast partner Foxtel, with National Rugby League chairman Peter V’landys confirming that the record-breaking AFL deal would not translate to any upward revision to the current rugby league deal.

Senior sources at News Corp and Foxtel have confirmed that no additional payments will be made to the NRL under the existing contract, which is set to run until 2027. The AFL’s new deal runs from 2025 to 2031.

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    Original URL: https://www.afr.com/companies/media-and-marketing/we-re-always-negotiating-the-nrl-approach-to-media-deal-making-20220929-p5bm2s