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‘We’re always negotiating’: The NRL approach to media deal-making

The NRL will be forced to offer an enhanced product if it wants more money from pay-TV broadcast partner Foxtel, with National Rugby League chairman Peter V’landys confirming that the record-breaking AFL deal would not translate to any upward revision to the current rugby league deal.

Senior sources at News Corp and Foxtel have confirmed that no additional payments will be made to the NRL under the existing contract, which is set to run until 2027. The AFL’s new deal runs from 2025 to 2031.

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Edmund Tadros leads our coverage of the professional services sector. He is based in our Sydney newsroom. Connect with Edmund on Twitter. Email Edmund at edmundtadros@afr.com.au
Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com

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    Original URL: https://www.afr.com/companies/media-and-marketing/we-re-always-negotiating-the-nrl-approach-to-media-deal-making-20220929-p5bm2s