Users want discounts if Netflix introduces ads
Miranda WardMedia writer
Australians expect to pay less for subscription streaming services should they introduce advertising, rather than pay more to continue to receive the ad-free experience they are used to.
Although customers would be willing to subscribe to an ad-supported tier of Netflix or Disney+, they would only do so if they received a discount of at least 20 per cent, according to research from Pureprofile.
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