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Pollies talked tough on tech – then splurged $76m on YouTube, Meta

Sam Buckingham-Jones

Australia’s political parties spent tens of millions of dollars on YouTube, Facebook and Instagram during the election while decrying their negative impact on society, public discourse and the media.

Comprehensive analysis of Google and Meta’s ad libraries reveals Australian groups spent $75.9 million on political advertising with the two tech giants in the six months leading up to the May 3 election.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/tough-on-big-tech-pollies-hand-youtube-meta-76m-in-campaign-ads-20250708-p5mdfc