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The mini media empires quietly growing in Australia

Sam Buckingham-Jones

The worlds of Lucy Jackson and Nikki Westcott from We the Wild Ones and Blue Mountains artist Stephen Travers couldn’t be further apart at first glance.

Jackson and Westcott started a fashion label, Jagger & Stone, after runaway success with an Instagram account documenting the outfits they wore to music festivals. The Gold Coast duo now have a podcast, merchandise, a wine label, a clothing brand, and an influencer business.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/the-mini-media-empires-quietly-growing-in-australia-20230914-p5e4nu