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The mini media empires quietly growing in Australia

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporter

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The worlds of Lucy Jackson and Nikki Westcott from We the Wild Ones and Blue Mountains artist Stephen Travers couldn’t be further apart at first glance.

Jackson and Westcott started a fashion label, Jagger & Stone, after runaway success with an Instagram account documenting the outfits they wore to music festivals. The Gold Coast duo now have a podcast, merchandise, a wine label, a clothing brand, and an influencer business.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/the-mini-media-empires-quietly-growing-in-australia-20230914-p5e4nu