The Matildas are beating the Socceroos in the lucrative competition for merch.
The Australian women’s team have sold more official jerseys ahead of the FIFA Women’s World Cup than the men’s team managed during and since the male equivalent tournament last year, says Nike, a major sponsor of both sides. And they haven’t even played a game yet.
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Patrick Durkin is Melbourne bureau chief and BOSS deputy editor. He writes on news, business and leadership. Connect with Patrick on Twitter. Email Patrick at pdurkin@afr.com
