Surfing legend Kelly Slater is among those looking at piling in to a new public investment round in long-running surfing magazine Tracks, which is calling for “surfing suits” to buy equity in the company to fund a major digital overhaul.

Founded in 1970 as a monthly magazine, Tracks has changed hands many times since then. It was bought by three corporate surfing enthusiasts in 2021 – barrister Peter Strain, former Schroders chief executive Greg Cooper and Usana sales chief David Mulham – in a fire sale from publishing house nextmedia. Its editor, Luke Kennedy, and marketing chief Damian Martin also bought in.