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Ten targets SMEs with self-service ad platform

Max Mason
Max MasonSenior courts and crime reporter

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Network Ten is planning an aggressive push into the small-to-medium sized business advertising market with the launch of a self-service platform in a bid to capture a larger share of the segment.

From 2020, Ten will launch Buy10 YOU to try to crack the SME market which is dominated by Facebook and Google. Nine, publisher of The Australian Financial Review, launched its own self-service advertising platform for SMEs in July.

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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com

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    Original URL: https://www.afr.com/companies/media-and-marketing/ten-targets-smes-with-self-service-ad-platform-20191008-p52yrz