Nine is hoping to crack a new advertising market with the launch of its self-serve trading platform, 9Voyager, which is aimed at small-to-medium sized businesses that have largely shied away from television and streaming ads.
On Monday Nine, which owns The Australian Financial Review, will open the new advertising platform to the Australian SME market of more than 2 million businesses in Australia, a part of the market that is dominated by Facebook and Google.
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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
