NewsBite

Ten banks on nostalgia, older viewers in prime-time ratings push

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporter
EmailLinkedInTwitterFacebook

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Network Ten once pitched itself as the young, hip, network. Now it’s pitching for those with ageing hips – resurrecting Deal or No Deal and Wheel of Fortune in prime time after struggling to cut through in the evening ratings.

The network, which is owned by New York-headquartered entertainment conglomerate Paramount, has brought back Family Feud host Grant Denyer to anchor the rebooted Deal or No Deal, and British television personality Graham Norton to host the new Wheel of Fortune.

Loading...
Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
EmailLinkedInTwitterFacebook

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

License article

Read More

Latest In Media & marketing

Fetching latest articles

Most Viewed In Companies

    The Australian Financial Review Magazine

    Van Cleef & Arpels managing director, Oceania, Julie To.

    BOSS Financial Review

    Life & Leisure

    Starward whisky.

    Rich List

    Portelli pictured in 2023. He is reportedly weighing a sale of parts of his business.

    Original URL: https://www.afr.com/companies/media-and-marketing/ten-banks-on-nostalgia-older-viewers-in-prime-time-ratings-push-20231026-p5ef5v