Sydney FC has added the head of one of Australia’s biggest social media agencies to its board as it tries to turn a massive groundswell of support for soccer following the FIFA Women’s World Cup into a new fan base.
Suzie Shaw, the local boss of global ad agency We Are Social, has joined the six-person board of the Sydney-based A-League soccer team.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
