Sporting events and elections to drive advertising growth
Advertising bosses are confident the economy will continue to improve in 2022, with advertising spend to be strong, with major events such as the Commonwealth Games, Winter Olympics and a federal election to keep the sector buoyant.
The Australian Financial Review’s poll of advertising agency executives found the industry is optimistic its spend will continue to grow next year with consumers set to keep spending, particularly online, generating demand for advertising.
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