Theright.fit founder and chief executive Taryn Williams has a front row seat to a marketing bounce-back as businesses that tap into consumers' desire to reward and nourish themselves confidently boost advertising activity.

The online marketplace links brands with influencers, actors and models, and takes a cut of the social media and marketing-related jobs that are completed through the platform. Prior to the pandemic, tourism brands such as Qantas, Sofitel and Visit New York were big spenders with theright.fit, but they have understandably stopped almost all marketing.