Australian Football League’s Collingwood is the most valuable sports club in Australia and is $30 million ahead of its nearest rival in a ranking of football teams by the worth of their brand. The Brisbane Broncos are the most valuable National Rugby League team.
Despite struggling to make the finals series this year after winning the premiership in 2023, the Magpies brand is worth $145 million, consultancy Brand Finance Australia said in a report. Carlton was the next best in the AFL at $115 million.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
