Olympics drives Seven television success
Miranda WardMedia writer
Australian women’s domination of Olympics swimming has helped Seven to a similar position in commercial free-to-air television, grabbing an audience share of 59.8 per cent for the first week of the Tokyo Games.
Since the opening ceremony on Friday July 23, Seven’s coverage has reached 16.6 million people and beaten all Australian streaming records.
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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com
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