NAB has launched a glossy Marvel-inspired marketing push highlighting how the bank helps its customers across three typical, money-related scenarios as the bank seeks customer growth.

As the big four banks face rising competition from neo banks, which typically leverage the big four’s perceived failures in customer service in their marketing efforts, NAB is highlighting just how its products and bankers help customers use a home loan to buy their first house, help businesses expand and how the NAB app can make it simple to save.