French giant JCDecaux is planning to launch a new programmatic trading platform and invite its Australian rivals, such as oOh!media and QMS, to place inventory on the service in an effort to grow the total market share of local outdoor advertising.
Global chairman and co-chief executive Jean-Francois Decaux said programmatic, where algorithms sell and adapt advertising in real time, is an area JCDecaux needs to push into.
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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
