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How ‘the voice of the Games’ was nearly off the air for Paris

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporter
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Bruce McAvaney has called every Olympic Games since Los Angeles 1984, including Cathy Freeman’s gold medal-winning run in Sydney 2000 for 10 million cheering Australians. But when Channel Seven was pipped for the rights to Paris 2024, the veteran broadcaster felt “lost”.

Nine Entertainment, which owns the Nine Network, radio stations 2GB and 3AW, and newspapers The Sydney Morning Herald, The Age and The Australian Financial Review, scooped up the rights to the Olympics from Seven West Media from Paris 2024 to Brisbane 2032.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
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    Original URL: https://www.afr.com/companies/media-and-marketing/how-the-voice-of-the-games-was-nearly-off-the-air-for-paris-20240712-p5jt4h