A Melbourne digital marketing agency has figured out a way to save thousands of hours – and months of work – by automating the creation of thousands of category websites that dramatically boosted its e-commerce clients’ Google search results.

Impressive Digital, founded in 2016 by Rob Tadros, works with the likes of Lorna Jane, Mitre10 and Modibodi. It has spent the past couple of years quietly building a separate business called Skailed that it hopes will become a standalone product in its own right.