How Netflix changed the channel
No Rules Rules: Netflix and the Culture of Reinvention tells the story of the unorthodox philosophy that transformed a struggling mail-order DVD company into one of the tech industry's great powers.
Reed Hastings shares his success story in No Rules Rules, described as being "barely about business in the conventional sense". Kwaku Alston
Early in 2000 Reed Hastings and his business partner, Marc Randolph, took the lift up to the 27th floor of a Dallas skyscraper and were ushered into a cavernous meeting room. Hastings recalls being “a nervous wreck”.
After months of seeking a meeting, he and Randolph had finally been summoned to the executive headquarters of Blockbuster, the video and DVD rental chain. They were supplicants at the court of a monarch.
New Statesman
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