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Get ready for the summer of seltzers

Natasha Gillezeau
Natasha GillezeauReporter
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Key Points

  • September revenue rose 21 per cent compared to August 
  • September revenue was up 31 per cent compared to September last year 
  • The total number of jobs completed through theright.fit was at its highest since March 2019

Alcohol brands are going hard after Australia's summer daytime drinking crowd by marketing all new seltzers and ciders, says theright.fit chief executive Taryn Williams.

Brands like Liberty Coast, DELVI Seltzer, Quincy, Rainbird and White Claw all turned to the marketing platform to book influencer shoots and campaigns for their spritz-filled alcoholic beverages.

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Natasha Gillezeau is a journalist for The Australian Financial Review based in the Sydney office. Connect with Natasha on Twitter. Email Natasha at natasha.gillezeau@afr.com.au
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    Original URL: https://www.afr.com/companies/media-and-marketing/get-ready-for-the-summer-of-seltzers-20201021-p567cf