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Generation Z, you’re adorkable

A gaggle of disruptive brands is deftly targeting consumers born between 1997 and 2012.

Something has happened to pimples.

For generations big pharma sold pimples as a stigma to be concealed and controlled. It promoted acne treatments using models with perfect complexions (proving that the drugs work), or models with a single, soon-to-be-zapped blemish (positioned with all the artifice of an 18th-century beauty mark).

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    Original URL: https://www.afr.com/companies/media-and-marketing/generation-z-youre-adorkable-20210125-p56wnz