Foxtel pays more for less in $1.5b cricket TV deal
Sam Buckingham-JonesMedia and marketing reporter
Foxtel will pay more for less in its new cricket broadcast deal, coughing up almost $140 million a year under its new seven-year agreement with Cricket Australia.
The deal comes to nearly $1 billion over the term from 2024-25 to 2030-31, and is almost double that paid by Seven in its cheaper, renegotiated deal as the free-to-air broadcaster.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
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