Former Nine Entertainment managing director commercial Alexi Baker has been appointed to the newly created role of NRL chief customer and digital officer, taking on all digital, marketing, and commercial responsibilities.
NRL executives were informed of the appointment on Thursday, with clubs to be informed on Friday after the discussions between Ms Baker and the NRL were revealed by The Australian Financial Review on Monday.
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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com
