Football Australia will attempt to leverage the on-field success of the Matildas and their history-making television ratings to secure a new multimillion-dollar broadcast deal for the national soccer teams.
The governing body’s chief executive, James Johnson, is expecting a record-breaking cash injection for the sport after the FIFA Women’s World Cup. He says the money will be used to strengthen the national teams and boost grassroots participation.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
