Facebook has signed deals with the NRL, AFL and Cricket Australia to bring match highlights, original live shows and classic matches to its video service Watch, but has signalled it will not compete with broadcasters to be the major sports rights partner.
The deals with the NRL, AFL and Cricket Australia have been signed directly with the sporting codes, using the rights they own, rather than with broadcasters. It builds on Facebook’s existing partnership with Cricket Australia which saw it stream 36 women’s Big Bash League matches this past season.
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Max Mason covers financial crime, courts and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
