London | A push by Elon Musk’s X to bring in $US100 million ($148 million) from political advertising in 2024 is being met by scepticism from industry insiders, hitting its hopes of offsetting revenue losses caused by big brands leaving the platform.
Earlier this year, X’s billionaire owner reversed a ban on political advertising instituted by former chief executive Jack Dorsey, a move designed to align with Musk’s stance as a “free speech absolutist”.
